For the tenth edition of its Art Collection operation, muselet specialist Le Muselet Valentin teamed up with French artist Arièle Rozowy.
In a bid to bring a boost of creativity to the sparkling wine stopper market, each year, French muselet manufacturer Le Muselet Valentin (Crealis) releases Art Collection, a limited-edition collection of wirehoods. After a pop art-inspired range in 2022 that drew its influences from the likes of Jean Cocteau and Jean-Charles de Castelbajac, the supplier called on renowned French visual artist Arièle Rozowy for the 2023 Art Collection.
French kinetic artist Arièle Rozowy ©Le Muselet Valentin
The collaboration between Rozowy and Le Muselet Valentin gave rise to a collection of six original wirehood designs for sparkling wines based on the artist’s aesthetic universe – Rozowy is known for her visual illusion artwork. Available in neutral and Champagne versions, the collection launched in June 2023.
Behind the scenes of Le Muselet Valentin
Epernay-based Le Muselet Valentin is the only remaining French manufacturer of muselets and has a history dating back more than 70 years. It has a staff of 40 and turnover of €15m.
Rozowy is known for her visual illusion artwork which inspired the latest muselet collection ©Le Muselet Valentin
The company was acquired by French group Sparflex in 1998, which was subsequently bought by Italian closures group Endoplastic, and a new entity, Crealis, unveiled in 2022. With annual turnover of more than €300m, Crealis has a portfolio of companies serving the wine, spirits, beer, oil, vinegar and home fragrance markets with 15 production sites across six countries. In addition to Sparflex, Enoplastic and Le Muselet Valentin, Crealis’ portfolio includes Rivercap, Maverick, Pe.Di, Supercap and Corchomex. At the beginning of 2023, Supercap announced the acquisition of three family-owned Portuguese cork suppliers: Woodcap Indústria de Cápsulas de Madeira, Manuel Firinho & Filhos and Jesus Couto & Pereira.