GUERLAIN
E-commerce: Is luxury truly coming to terms with the channel?
Can luxury and sustainability be reconciled in a sales channel like e-commerce? We know that packaging takes a toll on the environment, yet we can’t do without it. Areas of improvement are being explored, including reducing weight and...
Interview
Laurie Pressman, Pantone Color Institute: "When color becomes a 'calling card'"
Recognized as the world authority on color, the Pantone Color Institute guides leading brands in their color choices. Vice President Laurie Pressman looks to 2024 trends, how her team selects them and her best practices when it comes to...
How are Guerlain, Diptyque & Champagne Telmont approaching gifting and sampling?
Gifting, celebrating, sampling: How much impact can committed brands have on consumer habits? Guerlain, Diptyque and Champagne Telmont, along with trends forecasting agency Nelly Rodi, tackled this issue during a roundtable at Paris trade...
Guerlain goes for gold and Swarovski crystals for Nadine Kanso collab
Guerlain has given carte blanche to Lebanese jewelry designer Nadine Kanso for a 2023 Bee Bottle design. The legendary flacon houses an exclusive eau de parfum, Rêve d’Amour.For one of its latest Exceptional Creations, LVMH-owned Guerlain...
Chanel revamps Chance flacon with g.pivaudran
French aluminum stamping specialist g.pivaudran is showcasing its work on Chanel’s new Chance fragrance flacons at Edition Spéciale by LUXE PACK that is taking place in Paris on June 7-8, 2023.Luxury brand Chanel continues to push ahead...
Inside the packaging of Guerlain’s Terracotta Le Teint foundation
The iconic Terracotta powder from Guerlain is now available as a liquid foundation. From a glass bottle to a cap that plays on layering and transparency, we take a closer look at the packaging.LVMH-owned Guerlain has introduced Terracotta Le...
Hot off the press: Formes de Luxe magazine’s summer issue
Interviews with ecoSPIRITS and Pierre Hermé Paris, an in-depth look into the UK luxury packaging market, and a special report on materials of the future are just some of the articles in the summer issue of Formes de Luxe.The latest issue of...
Interview
Exclusive: Tapping into packaging design with Carré Basset’s Trends Observatory
Ready to take a deep dive into the future of luxury packaging? Carré Basset shared its vision with Formes de Luxe of what tomorrow will bring with its Trends Observatory Opus 2023. We discuss the creative directions luxury packaging is...
Porcelain and embroidery grace Guerlain's 2023 Muguet fragrance
Guerlain’s Muguet Millésime 2023 fragrance bottle features an adornment blending porcelain and embroidery, the work of Karen Swami and Les Ateliers Vermont.Since 2006, Guerlain has called on artisans to craft adornments for its Muguet...
Guerlain calls on artist Céline Cléron for upcycled bee bottle fragrance
The perfume flacon featuring a biscuit porcelain adornment made by artist Céline Cléron is one-of-a kind. Launching this May, it retails at €60,000 and contains Guerlain’s first “upcycled” fragrance.Guerlain’s bee bottle produced...
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