Corporate strategy
Laser coloring leather: DWS' latest patented technology
A French laser technology applications specialist geared to the luxury sector, DWS’s latest patented technique can personalize leather with laser color engraving. The supplier is also looking to apply the process to a broader range of...
Tapping into AI’s potential to create a luxury brand "sanctuary"
Move over metaverse, AI is here. Eighteen months ago, the metaverse looked poised to take the luxury sector by storm. Today, brands are turning the page in search of a sustainable ROI. For French startup IMKI, investing in AI-generated...
Longchamp showcases leather-goods expertise, looks to the industry's future
In a visit organized by French leather goods federation Fédération Française de la Maroquinerie, Longchamp opened the doors of its historic Segré-en-Anjou site this June for a closer look at its savoir-faire and where the brand is...
Carly Snider, Pact Program Director : "In a truly circular economy, recycling is the last resort"
The small components and multi-material formats that make up the bulk of beauty packaging are notoriously complex to recycle. Pact, a US collective made up of beauty brands, retailers, and suppliers, is out to help the industry tackle its...
E-commerce: Is luxury truly coming to terms with the channel?
Can luxury and sustainability be reconciled in a sales channel like e-commerce? We know that packaging takes a toll on the environment, yet we can’t do without it. Areas of improvement are being explored, including reducing weight and...
Interview
Benoît Neyret: "We’re projecting growth of around 10% in 2023"
French ribbon manufacturer Neyret is celebrating its bicentennial in 2023—200 years of technical and industrial innovation, explains CEO Benoit Neyret. Now present in the high-end ready-to-wear and luxury packaging sectors, this...
Interview
Wilfried Klucsar : "With AI, we’re inventing a new discourse for communication"
With the rise of Instagram, eight years ago Wilfried Klucsar and Elsa Barbier launched their Paris-based agency Dix-Sept Paris to usher luxury brands’ communication endeavors into the digital realm. Today, the duo has founded ALIA, a...
Ludovic du Plessis, Champagne Telmont: "We're breaking the mold"
No packaging, a lighter bottle, the end of air freight: how does a luxury Champagne house’s choice of positioning guide decisions about bottles, packaging, and labels? Ludovic du Plessis, the CEO of Champagne Telmont since 2020, who has...
How are Guerlain, Diptyque & Champagne Telmont approaching gifting and sampling?
Gifting, celebrating, sampling: How much impact can committed brands have on consumer habits? Guerlain, Diptyque and Champagne Telmont, along with trends forecasting agency Nelly Rodi, tackled this issue during a roundtable at Paris trade...
Recycling: luxury packaging’s headache or holy grail?
In the context of the AGEC law, European regulations stipulate that 100% of packaging must be recyclable by 2030. How is the French luxury sector prepping for this deadline, and how are brands adapting their circularity strategies? The issue...