In a new twist to secondary packaging with a second life, the C.Pack, made entirely of cork, from Portugal's Casa de Cambres winery doubles as a backpack and can carry three wine bottles.
Lamego-based winemaking estate Casa de Cambres tapped Portugal's M&A Creative Agency for the packaging design of its latest wine collection. Looking for a packaging that differed from the traditional folding cardboard box, the brand called on the agency to come up with a secondary packaging solution that was "sustainable, innovative and invites consumer interaction".
The design agency created a cork backpack that doubles as a wine carrier bag, an alternative to the traditional secondary packaging ©M&A Creative Agency
Fully made of recycled Portuguese cork
Recalling America’s notorious Route 66, Portugal's Nacional 2, considered one of the best highways to travel by motorcycle, triggered the idea behind the C.Pack project. Doubling as a wine carrier bag, the C.Pack backpack is made entirely of recycled Portuguese cork (Amorim Cork Composites), utilizing one of the country’s famed resources. Portugal’s cork exports amounted to $1.28bn in 2022*, and the country controls over 60% of all cork exports globally. As cork is also a natural thermal insulator, the bottles inside are said to stay at an "optimal" drinking temperature.
Created to house three Lamego - N2 - 96km wine bottles (red, white and rosé), the backpack’s shape takes its cues from oxygen tanks. The 3D design render was executed in cork via a high-precision CNC technology. The creative agency called on a local leather artisan to craft straps transforming the tubular three-pack into an actual backpack. The leather straps are handcrafted and can be customized with the brand or buyer’s name and date via manually stamped lettering. The backpack’s closure system doubles as an aperitif on-the-go platter thanks to its bowl-like shape.
The cylindrical shape is created using a high precision CNC technology ©M&A Creative Agency
Wine inspires creative primary & secondary packs
Casa de Cambres’ Lamego - N2 - 96km wine is bottled in glassmaker Saverglass’ stock Bordelaise model. The label (VOX Artes Gráficas) is adorned with different illustrations of the N2 highway via digital and offset printing. They are embellished with braille tactile varnish and embossing. The bottle is topped with a cork stopper (Amorim Cork Composites) and a PVC capsule (VOX Artes Gráficas).
The C.Pack first launched in March and will soon be available for purchase in small, limited-edition quantities online.
The Lamego - N2 - 96km range includes red, white and rosé wine ©M&A Creative Agency
*United Nations COMTRADE
BackpackAmorim Cork Composites
LabelVOX Artes Gráficas
StopperAmorim Cork Composites
CapsuleVOX Artes Gráficas
Packaging designM&A Creative Agency