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BR Conditionnement & Prooftag develop Niugreen for glass reuse

BR Conditionnement & Prooftag develop Niugreen for glass reuse

The Niugreen technique uses bio-CO2 issued from methanization of biomass in its washing process

© BR Conditionnement; Prooftag

A specialist in brand protection and document security, Prooftag highlighted its collaboration with BR Conditionnement during the 2023 edition of sustainable packaging trade show Edition Spéciale by LUXE PACK. The partnership tackles reuse and life-cycle extension in the glass industry.

As consumption habits shift more towards reuse in an effort to combat the glass industry’s environmental impact, suppliers are focusing their efforts on facilitating the process. French packaging specialist BR Conditionnement has partnered with Prooftag on Niugreen, an "eco-washing" solution enabling the reuse of glass bottles in the beauty sector.

The project is based on a network of collection points for used glass packaging, which would be transferred to a processing plant and undergo the cleaning process. While the collection system exists, it operates with limited capacity “Some retailers already operate collection schemes for packaging at end-of-life and send it to recycling plants, but the system isn't well exploited. The idea behind Niugreen is to reduce recycling rates, which consumes a lot of resources, and shift towards reuse by exploiting the existing collection system,” BR Conditionnement Director Marie Devaux tells Formes de Luxe.

The Niugreen washing process © BR Conditionnement; Prooftag

Operating with bio-CO2

The Niugreen technique uses bio-CO2 from the methanization of biomass in its washing process to remove the label and clean the inside of the container. It removes product residue without using solvents or water, thereby omitting the risk of humidity and possible contamination. The process does not create waste due to the fact that it recycles 100% of the C02: 90% in closed circuit and 10% recaptured thanks to vegetation on the building's roof.

So where does Prooftag come in to the equation? To prevent counterfeiting and insure the traceability of the integrated system, each bottle is screen-printed with an individual QR code, developed by the French security specialist. Printed with bespoke UV inks, the QR code is visible only under UV light. Each time the code is scanned at the washing and filling stations, data containing the bottle’s origin and previously held product, or the cleaning technique will be added.

Niugreen cleaning technique with the reused flacon is said to cost around 20% of the manufacturing cost for a new bottle. The suppliers are currently in a second phase of R&D, with the hopes that Niugreen will be operational by 2025.

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