Inspired by the environment surrounding its winery, Croatian winemaker Stina’s new label was conceived as a 'blank canvas' for the consumer. Left bare, the label is meant to inspire creativity.
Symbol of the eponymous Croatian island, the snow-white Brac stone was the source of inspiration for Stina (stone, in Dalmatian dialect)–a winery founded in 1903, and revived in 2009.
For the packaging development of its latest vintage, Stina Plavac Mali Stipancic, the winemaker turned to Zagreb-based advertising and branding agency Bruketa&Žinic&Grey, its design partner for the past decade.
Bruketa&Žinic&Grey developed a label with a strong focus on storytelling. Leaning on the trend for monochrome design, the agency opted for a pure white four-layered label (Sato) evoking the slopes on the Island of Brac, where the vineyard is located some 500 meters above sea level. These vineyards are depicted through three additional layers of paper, cut at a steep angle and affixed to the traditional rectangular label.
The four-layered label represents the slopes where the grapes are grown ©Domagoj Kunic
A label as a blank canvas
Aiming to convey the hardships of viticulture in a desolate, stony landscape, the pristine white label encourages the consumer to use it as a canvas (as was done in the visuals pictured, using the wine itself). The agency opted for Avery Dennison’s white, uncoated Fasson Watermark paper, which is "hotstamped without the use of foil" according to the supplier, for a watermark effect. The label is intentionally left untreated, save for the embossed wine information, giving the consumer carte blanche to use it as an area for personal expression.
The untreated label invites the drinker to let the creative juices flow ©Domagoj Kunic
The wine is bottled in a 750ml, dark glass Reserve stock model from Italian glassmaker Vetreria Etrusca topped with a natural Portuguese cork stopper. Forgoing the traditional secondary pack, the bottle is simply wrapped in black tissue paper.
The winery’s first wine coming from a single vineyard is made from Plavac Mali (Little Blue), an indigenous variety of black grape. Launched last year, Stina Plavac Mali Stipancic retails at €58.
The vineyards are located 500 meters above sea level ©Stina
Label paperAvery Dennison